Seattle: Apple Inc unveiled a minuscule new iPod Shuffle that takes its 'smaller is better' mantra to a whole new level.
The third-generation Shuffle, a slim aluminum rectangle less than 2 inches long, takes up about half as much space as the previous version even as it doubles music storage space to 4 gigabytes. To achieve such a tiny form, Apple had to remove most of the buttons from the body of the $79 device and build them into the headphone cord instead.
"Smaller has tended to work very well for us," said Greg Joswiak, a marketing vice president at Apple.
